Some may even assume that you are trying to knock off one of the people knocking off your product. Your competitors and the knock off artists will be able to use your logo, or very close versions of it to market their own products. Once people realize that you have the same logo theyve seen on other business websites, your logo will only serve to confuse them. You are no longer recognizable and distinct. They are distinctive and beyond just identifying these companies, they tell you a little about the company. If you search Google looking for logos, youre sure to find them. Are you connected to or even owned by that other business? Did one of you steal the others logo?
Some people may realize that you actually just used a ready-made logo, but this will only serve to signal to them that you are a bargain hunter, and they may question the quality of your product as well.
Think of Nikes swoosh, Chevrolets bow tie, the girl with the umbrella on a Mortons Salt container.
A Trade Mark Must Be Unique
If you attain any real success in your business, people will try to copy your logo. It is one of the most important graphic designs you will ever use in your business and it is one of the most difficult graphic disciplines to master and perfect.
Working With a Logo Designer
Working with a professional, qualified logo designer will solve all of these problems for you. These logos represent the companies.
. But is a ready-made logo really a good bargain for your business?
What is a Logo, Really?
A logo is a small simple graphical recognition mark that sets your company apart and makes you instantly identifiable to your customers. In fact theyll probably take up most of the first page of results most of the time. A ready-made logo, especially a free one, will be in use by many other people looking to get a bargain. They know how to simply capture a distinctive look and feel that works for your business. Not only can this cost you sales and business, but also it weakens your business identity, as people are not sure what product is yours and what belongs to a competitor. A ready-made logo cannot be trade marked. Consider speaking with a logo design professional today to get started on the right path with your logo.
So Can a Ready-made Logo Really Work?
In short, no it can only hurt your business in the long term. These professional graphic artists have taken the time to understand how logo design works.
The benefits of a unique, well planed and professionally designed logo will pay you back many times over in the years to come. Unless you have a uniquely created logo you cannot protect yourself from these custom umbrella manufacturers people.Most people online today have seen these ready-made logo sites. You may have even thought about buying a ready-made logo, or have already bought one - or just grabbed one of the free readymade logos that are all over the place. One that is instantly recognizable by your customers and that has the necessary design elements to generate positive feelings toward your business in the minds of those customers