2017918(月)

Angie, a 39-year-old with epilepsy and

Angie, a 39-year-old with epilepsy and arthritis from Warwickshire, says that sales assistants are rude and unaccommodating towards her when she struggles to move around the shop floor on crutches. “It’s often an anxious experience, as you don’t know how you will be treated by shop staff, and, when people tend to be negative rather than helpful, it’s easier not to go out and shop online [instead]”.

Lily, a 22-year-old from south-east England, doesn’t use any aids such as a wheelchair, so it’s not always clear she has a disability. “When I’m at the till and struggling to get money out because my left hand doesn’t work as well as my right, I feel embarrassed. I usually apologise even if I know I shouldn’t.” She now looks at every shop she visits to check it has adequate provision for disabled customers. If not, she will email the company or speak to them on social media.

My impossible shopping trip underlined the radical disconnect between the real-life experiences of disabled shoppers and the fashion industry’s very visible fascination with inclusion. Diversity is the hashtag du jour in fashion circles, with many designers talking fluently about their respect for a breadth of cultures and life experiences, and using models who do not conform to the tall, slim, white, cisgender, able-bodied archetype.

Edward Enninful, British Vogue’s new editor, has expressed frustration with the industry’s reluctance to create sustainable changes in reflecting the diverse identities of its consumers. His principles on ethnic diversity – “you put one model in a show or in an ad campaign, that doesn’t solve the problem”– also apply to disability representation. Although some designers have embraced disability models – most notably Alexander McQueen in the late 90s – the fact remains that, when disabled customers are prohibited from shopping, due to stairs, lack of seating or insufficient sales support, it is hard not to draw the conclusion that the catwalk trend for disabled models is nothing more than that. It is the metaphorical millennial pink, soon to be consigned to the back of our closets.

Read more at: red-bridesmaid-dresses-uk外部リンク


pink-bridesmaid-dresses-uk外部リンク






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