2019年12月17日（火）
Taking such measurements has
The spread of inexpensive wearable sensors, however, is bringing costs down to the point where even movie producers with tight budgets can consider them. It’s unclear if it’s the first studio to obtain this sort of data from audiences, but experts say it’s unlikely to be the last.Sensors that are “wearable and smaller and lighter and less expensive” are starting to hit the marketplace, Marci said.6-hour movie — in other words, says the studio, on the edge of their seats.
Taking such measurements has previously involved bringing viewers into the lab one at a time, where they can be monitored by medical-grade equipment that tracks everything from brainwaves to eye movement. Fifteen scenes evoked fight-or-flight responses, as determined by a range of indicators taken together. But Hollywood, he said, has been shy about applying these techniques to movies due to the time and expense involved.Ever been told a movie is a heart-pounding thriller that’ll have you on the edge of your seat Thanks to wearable technology, Hollywood has the tools to prove it.“This is a pure way to measure individual audience response,” he said.By measuring heart rate, skin moisture, movement, and audible gasps, Fox found the Leonardo DiCaprio vehicle had 14 heart-pounding moments where it measured significant jumps in people’s heart rates. One of its advantages, he said, is that it cuts through some of the statistical “noise” that results when audience members influence each other after the movie.George Dewey, Fox’s senior vice-president of digital, said the data complements traditional written surveys and focus groups.20th Century Fox says that it used a wearable wristband on over 100 people in test screenings for Oscar-contender The Revenant” before it hit theaters in December.Companies like the Innerscope Research unit of measurement and ratings giant Nielsen have been doing such biometric-based audience testing for nearly Smoking Set
a decade, said Carl Marci, Nielsen’s chief neuroscientist. The audience was also almost completely motionless for just over half of the 2.
Taking such measurements has previously involved bringing viewers into the lab one at a time, where they can be monitored by medical-grade equipment that tracks everything from brainwaves to eye movement. Fifteen scenes evoked fight-or-flight responses, as determined by a range of indicators taken together. But Hollywood, he said, has been shy about applying these techniques to movies due to the time and expense involved.Ever been told a movie is a heart-pounding thriller that’ll have you on the edge of your seat Thanks to wearable technology, Hollywood has the tools to prove it.“This is a pure way to measure individual audience response,” he said.By measuring heart rate, skin moisture, movement, and audible gasps, Fox found the Leonardo DiCaprio vehicle had 14 heart-pounding moments where it measured significant jumps in people’s heart rates. One of its advantages, he said, is that it cuts through some of the statistical “noise” that results when audience members influence each other after the movie.George Dewey, Fox’s senior vice-president of digital, said the data complements traditional written surveys and focus groups.20th Century Fox says that it used a wearable wristband on over 100 people in test screenings for Oscar-contender The Revenant” before it hit theaters in December.Companies like the Innerscope Research unit of measurement and ratings giant Nielsen have been doing such biometric-based audience testing for nearly Smoking Set
a decade, said Carl Marci, Nielsen’s chief neuroscientist. The audience was also almost completely motionless for just over half of the 2.| コメント(0件) | コメント欄はユーザー登録者のみに公開されます |
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