Top-line growth and brand differentiation. The Plant Bottle has become a core differentiating element to the Coke brand, especially in light of the growing awareness of sustainability in the population. Coke works with the WWF and other consortiums, including competing brands such as Nestle, Danone, Unilever, Ford, P&G, and others – to set the guidelines and industry standards that prevents others from jumping in with “green washing” claims, and drive confusion over the issue.

A Coca Cola representative notes that “We are the largest biobased PET buyer, and we see ourselves as a catalyst for the industry to move towards renewable material, and we are working with our partners to make it happen. We are working hard to enable other companies to come into the space and benefit from the PET supply chain that we are creating, and allowing access to technology. ”

It should be noted that one of the benefits that the Renewable Fuel Standard provides significant benefits to biofuel, but the polymer market does not enjoy such benefits. It is easier to get ethanol into biofuels then to take ethanol and make plastic out of it. Ethanol goes into fuels, but the benefit does not translate into plastic. Fuel companies also tend to have limited partnerships that provide tax benefits, that the buyer of renewable plastics do not have. Hopefully, this will change!