if a native English speaking audience is targeted then we may use more complex sentences, whereas if the target audience includes second language English speakers then the language should be kept simple. So where do we start?
Mass media marketing, e. Once the initial plan is drawn up the next step is the design. Let us briefly break down the planning requirements for a successful web site. So how do we decide upon what key words are important to our web site and will be used by the potential visitors to the web site? Firstly, the products and/or services have to be summarised into to single words or very short phrases.

I could guarantee that with a few selected words regarding actual baby depression embedded into your web site you would find yourself on the first page of search results.g. The secret is to keep the navigation as simple as possible, you may well find your navigation technically spectacular, but what use is that when your visitors get lost and proceed to competitors web site through either frustration or lack of patience? Discuss this with your web designer, dont let them overly impress you with gimmickry, many will try. Historically word of mouth was a strategy employed by many, this is of course one of the major and legitimate strategies in use today. It is more than critical that you plan any web site venture carefully, much of which you should do before approaching a web designer/developer. Keep it simple.
Before any design of the web site commences a detailed plan should be drawn up.

A more positive approach is needed if our businesses are to survive, with growing competition due to the worldwide market place and the publics growing concern over value for money we have to ensure that any action we take is not only economical sound but also employs a marketing strategy that will expose our products and/or services to as wide a population as possible.g. There are companies and individuals selling services that guarantee first page placement, however the placement will not be based on search parameters that are of any use to your venture, for example search parameters air compressor motors Factory of baby depression finds results dealing with postnatal depression. Alas for most business such a course of action will result in the end of trading. Through their build up of trust, due to online shopping, coupled with this familiarity it has become common place for trade and the general public to switch on their PCs and search the Internet for whatever they desire. However, for the majority of businesses this option is too costly. This is almost impossible to predict, for instance there are many senior citizens at ease with the Internet and many professionals who are keyboard allergic. There is of course the Internet; which has seen a massive increase in trading over the last 10 years. If only things were that simple. How can we take advantage of these trends to help us beat the recession?