Thefaulty mindset many new entrepreneurs have is the “build it and they will come”mentality and this is where the trouble begins. You will referyour landscape design clients to them to purchase plants if they promote yourdesign service.


Now,let’s apply this to YOUR home business dream.)


- join yourlocal gardening club or horticultural society


- buy plantsfrom your gardening club colleagues and sell them at a profit

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Canyou see how this approach would give you a much stronger foundation to buildfrom and increased start-up capital? Your amount of risk and overwhelm would begreatly reduced and your business education would begin immediately. You would need to learn about sales, marketing, financialstatements, horticulture, hydroponics systems, taxation, legalities, and a hostof other things. Here’s how:


- approach alocal nursery and ask them if you can volunteer several hours a week orwork-part time for them (either way, you have to invest time learning about thebusiness of running a nursery, so why not get paid for it or at the very least,volunteer and get yourself known as a plant expert)


- ask thenursery if you could offer classes to their customers and split the profits


- placeposters around town announcing your landscape design service and get yourfriends to refer you to others


- have alocal newspaper reporter feature you China grounding products manufacturers and your beautiful backyard in the“Society/People” or “Home and Decoration” section of your paper


- suggest ajoint venture relationship with one of your local nurseries. Start bringing in cash immediately andlet it finance your ultimate dream and education.


Ifyou are new to or considering a home business, you can flatten the learningcurve and start generating income immediately by beginning with something youare already good to great at.


Bythis time, significant time and money has already been spent while no cash flowor client base has been created.


Oneof the biggest reasons home businesses fail is because the new entrepreneur notonly lacks the required marketing and sales skills, but chooses a business witha tremendous learning curve. The business owner is pressed to startbringing in business to cover her monthly operating expenses and start-upinvestment.


Theenergy, time and financial commitment required is significant becauseeverything is new and undeveloped. Money is first invested in thephysical creation of the business, and then the business owner starts to workon developing her skills and building the business. I also purchased my plants from the nursery she recommendedbecause I received special pricing for using her services.


Witha 90 percent failure rate in the first five years, most hopeful entrepreneurswind up feeling discouraged and beaten, thinking they don’t have what it takesto make their dream of home business come true.


Youlove gardening and have significant knowledge on plants, their ideal growingconditions and landscape design.


Whatare you already good to great at that you can start with today?


Let’ssay your existing skill sets are:


- teaching

- gardeningand designing friends and neighbors yards

- knowledgeof the plants specific to your area and their best growing conditions

- knowingwhat plants complement each other and those that repel each other


Withthese skill sets, you can start your business immediately without anysignificant investment. You have acreage and want to build two domesto grow plants to sell.


Let’salso assume that you work full-time as a teacher and have little to no businessexperience.


2007© Laurie Hayes - The HBB Source

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Forexample, let’s say your dream business is a nursery.

Thousandsof new home businesses start in North America every day, many of which neversee their fifth anniversary.


Whenyou’re ready to pursue your ultimate dream of starting your own nursery, youwill have revenue already coming in, an established client base, recognition asan expert in your Grounding Rods Suppliers field, and some business skills and experience under yourbelt. (I paid such a person $75 an hour to visit my home and help medesign my yard.


Althoughthe impulse is to build a professional looking business up front then trying tofill it with customers, the simplest and most successful approach to buildingyour business is to start with the basic strategy of putting to use the skillsyou already have. Overwhelm and confusion set in, mistakesaccumulate, frustration grows and finances dwindle as you work your way throughthe steep learning process.


Asyou contemplate your new business endeavor, list the skills you currentlypossess and begin with what you have