The Mahindra group sees northern Europe as the next market for its electric cars after choosing Britain for the China instant water tap electric faucet Manufacturers first stage of its expansion into Europe. The Mahindra group sees northern Europe as the next market for its electric cars after choosing Britain for the first stage of its expansion into Europe.The $17-billion automotive and technology company launched its e2o electric model in London, the latest automaker aiming to tap into the increasing popularity of greener cars especially in crowded urban centres.

Carmakers are hoping shorter charge times, greater ranges and the fallout from Volkswagen’s diesel emissions scandal will help to convert customers used to conventional cars.Mahindra already sells its vehicles in Bhutan, Nepal, Sri Lanka and India but sales have been hampered in some areas due to competition from cheaper conventional models and a lack of charging points and stable electricity supplies.The firm saw the advantages of more reliable infrastructure in Europe and was looking to Scandinavia and the Netherlands as the next places it could launch, group chairman Anand Mahindra said. “Norway, the Netherlands and Sweden, those are the kinds of markets we will look at next,” he said.The firm said it chose Britain first due to the country’s openness to new technology but Mr Mahi-ndra declined to say how many cars, which will be priced from £12,995 ($18,430), he hoped to sell.Less than three per cent of cars sold in Britain last year were alternative fuel models — primarily plug-in hybrid and electric cars — but sales have risen 24 per cent so far this year, said industry data.

French group Bollore said last week that a lack of agreement in London between the city’s boroughs had delayed its plans to put in place a city-wide network of 6,000 charging points.Mr Mahindra, showing off a small four-seater e2o, said that growing consumer demand would pressure London to act but that the firm was focusing on buyers who can easily charge their electric models at home. “One has to be nimble and offer your car to the 2.5 million people in the UK who have driveways or garages which you can charge your car in overnight.”