fashion lovers set to blush during event

Move over "millennial pink" because blush is taking the reins as the flesh-toned colour of summer.

Models wearing the colour du jour will take to the catwalk at twilight on Friday under the stars – and a couple of overpasses – as Little Bourke Street plays host to the Emporium Runway for the launch of Melbourne Fashion Week.

Stylist Emily Ward, who is responsible for the looks in Friday's show, said the colour can intimidate some people but hopefully the looks shown in the parade will prove blush is just a neutral friend consumers haven't met.

"It can look amazing on unexpected combinations, like on a redhead," Ms Ward said.

But not all blushes are created equal. Cooler tones look good on complexions with yellow undertones, while pinky undertones should swing towards warmer hues.

"Punctuate with a burgundy or red lip or black accessories so it doesn't look too ethereal," Ms Ward said.

Ms Ward said the Emporium show is curated differently to the designer runways through next week to be the "key looks for the season".

"There are a lot of personalities to cover off. That's right for fashion at the moment, it's all about democratisation and not having one point of view," she said.

Melbourne Fashion Week kicks off on Friday night with a major shopping festival, which is sponsored by Vogue magazine.

Over the next seven days, the Town Hall precinct and other city venues will play host to parades, talks and live sites aimed at boosting Melbourne's reputation as the fashion capital of Australia.

The event is also trying to earn the title of the most diverse fashion event in the country, with models of different ages, shapes and ethnicities taking to the runway.

The diversity is reflected in the four "faces" of this year's festival, including Ajak Deng and size 12 model Stefania Ferrario​.

While fashion week is a ticketed event, there are plenty of free events including the Creative Collective exhibition at the Town Hall and a free show at Collins Place on Friday evening. Remember, first in best dressed.

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